Emails that turn free trials into memberships
Emails that turn free trials into memberships guide people to an early win, answer their doubts and make the end of the trial clear. Here is a full sequence.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Credit-based memberships: letting members choose what they use
Credit-based memberships let members spend monthly credits on the sessions, reviews or downloads they want. Learn when credits work and how to design them.
Mini-courses: small courses with big impact
Mini-courses solve one problem in under an hour. Learn how to pick the right topic, keep a mini-course small on purpose and use it to lift your whole membership.
Writing headings that help readers and search engines
Writing headings that help readers and search engines: how to structure page headings so articles are easy to skim and clear about what each part covers.
Keeping members who joined through a discount
Members who joined through a discount often leave when the full price starts. Here is how to keep promotional sign-ups once the introductory offer ends.
Teaching with case studies and real examples
Teaching with case studies and real examples helps members apply what they learn. Find good cases, get permission, anonymize them and structure each one.
Write down how your membership runs: simple procedures
Write down how your membership runs with simple procedures, so routine tasks get done the same way when you are busy, away or handing work to a helper.
Building a membership for a business coaching program
Building a membership for a business coaching program: hot seats, implementation sprints, a quarterly cycle, pricing your time and keeping clients.
Online quizzes that attract and sort prospects
Online quizzes attract prospects and sort them by need, so every follow-up email fits. How to plan results, write questions and follow up by quiz outcome.
Protecting member-only files and downloads
Protecting member-only files and downloads: how files leak through public links and search engines, how to test yours, and how to lock them down.