Average revenue per member
Average revenue per member shows what a typical paying member really brings in each month. Learn to calculate it cleanly and use it to guide decisions.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
How quickly should you answer support requests?
How quickly should you answer support requests? Set response times by urgency, choose a promise you can keep every time and publish it where members look.
Online memberships for yoga and wellness studios
Online memberships for yoga and wellness studios: add on-demand classes, livestreams and community without losing what makes your studio special.
Designing a lesson page that helps people learn
Designing a lesson page that helps people learn: what to put at the top, center and bottom of each lesson so learners stay oriented, focused and moving.
Researching competing memberships without copying them
Researching competing memberships without copying them: what to learn from other offers, prices and gaps, and how to build something original.
Organizing your community by topic, place or level
Organizing your community by topic, place or level decides where members post and what they find. Choose a main structure and combine the others lightly.
Preview text: the line most senders forget
Preview text is the short line members see beside your subject in the inbox. Learn what it is, what goes wrong when you skip it and how to write it well.
Charging for live events separately from membership
Should live events be included in your membership or sold as tickets? Weigh the trade-offs of charging for live events separately and choose a model that fits.
Prerequisites and placement: starting learners in the right place
Clear prerequisites and simple placement checks start every learner in the right place, so beginners are not lost and experienced members are not bored.
Long-tail keywords for niche membership sites
Long-tail keywords are specific, lower-volume search phrases. For niche membership sites they are often the easiest to rank for and the most likely to convert.