Plain text or designed emails?
Plain text or designed emails? Each style suits different messages. Learn when a simple personal note works best and when a designed layout earns its place.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Founding members: how to launch with a small, committed group
Founding members help you launch with a small, committed group. What to offer your founding cohort, what to ask in return, and how to run it well.
HTTPS explained for membership site owners
HTTPS explained in plain English for membership site owners: what the padlock does, why every page needs it, and how to fix common certificate problems.
Open-cart launches or always-open enrollment?
Open-cart launches or always-open enrollment? Compare launch windows with open enrollment and find the model that fits your membership, energy and cash flow.
Keeping members engaged through the quiet months
Keeping members engaged through the quiet months takes planning. Use lighter content, one well-timed event and a pause option to ride out the slump.
Repurposing one piece of content five ways
Repurposing content turns one lesson into posts, emails, video clips, checklists and social posts, so you get more reach and value from work already done.
Cohort analysis made simple
Cohort analysis made simple: group members by the month they joined, track how many remain, and see whether your membership is really improving.
Recording course videos without a studio
You can record course videos without a studio. Here is the simple equipment, lighting, sound and technique that make home-recorded lessons clear to watch.
Image SEO: file names, alt text and social images
Image SEO for membership sites: descriptive file names, useful alt text and strong social images make your pictures findable, accessible and shareable.
Setup fees, one-time payments and payment plans
Recurring billing is not the only option. Learn when setup fees, one-time payments and payment plans make sense for a membership and how to present them fairly.