Typography and readability for long-form content
Typography and readability for long-form content: choosing fonts, text size, line length and spacing so members can read your articles in comfort.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Recruiting community champions and volunteer moderators
How to recruit community champions and volunteer moderators: spot the right members, ask personally, define the role clearly and support your helpers well.
How often should you email your members?
How often should you email your members? Find a frequency that matches the value you deliver, what you promised and what members can keep up with.
The launch checklist: what to have ready before you open the doors
A practical launch checklist for your membership website: the content, payments, emails and testing to have ready before you open the doors.
Backups: the insurance policy for your membership site
Backups for your membership site: what to back up, how often, where to keep copies, and why a backup you have never restored cannot be trusted.
Podcasting to grow your membership
Podcasting builds trust hour by hour. Learn how to plan a podcast you can sustain and use it to grow your membership without awkward sales pitches.
Member anniversaries and milestones worth celebrating
Member anniversaries and milestones are natural moments to celebrate. Learn which ones to mark, how to make each message personal and how to share them.
Articles, video, audio or downloads: choosing your content mix
Articles, video, audio or downloads? Choose a content mix that fits where and how your members use it, and what you can produce well week after week.
Engagement metrics: are members using what they pay for?
Engagement metrics show whether members use what they pay for. Define a core action, then track active rate, frequency, breadth and recency.
Structuring a course into modules
Structuring a course into modules turns a long list of lessons into a clear path. Learn how to group, order and name modules so members see their progress.