Tracking where new members come from
Tracking where new members come from shows which marketing really works. Combine analytics, tagged links and a simple sign-up question to find out.
Analytics & Metrics
Measuring what matters in a membership business.
Monthly recurring revenue: tracking the heartbeat of your business
Monthly recurring revenue is the heartbeat of a membership business. Learn what counts, how to handle annual plans and the five movements behind it.
Spotting members at risk of cancelling before they leave
Spotting members at risk of cancelling gives you time to help. Learn the warning signs in logins, usage and support contact, and how to respond.
Member lifetime value explained
Member lifetime value tells you what a typical member is worth over their whole membership. Here is how to calculate it simply and use it well.
Calculating churn rate and what it tells you
Learn how calculating churn rate works for a membership site, which choices change the number, and what a rising or falling rate is really telling you.
The membership metrics that matter most
The membership metrics that matter most fit on one short list: members, joins, cancellations, churn, recurring revenue, engagement and conversion.