Cohort analysis made simple
Cohort analysis made simple: group members by the month they joined, track how many remain, and see whether your membership is really improving.
Analytics & Metrics
Measuring what matters in a membership business.
Engagement metrics: are members using what they pay for?
Engagement metrics show whether members use what they pay for. Define a core action, then track active rate, frequency, breadth and recency.
Conversion rates: from visitor to member
Conversion rates from visitor to member make sense stage by stage. Map your funnel, calculate each step and find the leak worth fixing first.
Tracking where new members come from
Tracking where new members come from shows which marketing really works. Combine analytics, tagged links and a simple sign-up question to find out.
Monthly recurring revenue: tracking the heartbeat of your business
Monthly recurring revenue is the heartbeat of a membership business. Learn what counts, how to handle annual plans and the five movements behind it.
Spotting members at risk of cancelling before they leave
Spotting members at risk of cancelling gives you time to help. Learn the warning signs in logins, usage and support contact, and how to respond.
Member lifetime value explained
Member lifetime value tells you what a typical member is worth over their whole membership. Here is how to calculate it simply and use it well.
Calculating churn rate and what it tells you
Learn how calculating churn rate works for a membership site, which choices change the number, and what a rising or falling rate is really telling you.
The membership metrics that matter most
The membership metrics that matter most fit on one short list: members, joins, cancellations, churn, recurring revenue, engagement and conversion.
Heatmaps and session recordings: useful or intrusive?
Heatmaps and session recordings can reveal where visitors struggle, but they raise privacy questions. Learn when they help and how to use them responsibly.