Finding where learners get stuck
Finding where learners get stuck starts with a lesson-by-lesson drop-off list. Learn to spot the real problem lessons, understand why and test a fix.
Analytics & Metrics
Measuring what matters in a membership business.
Budgeting for growth: deciding what to reinvest
Budgeting for growth: how to decide how much membership profit to reinvest, where reinvestment pays off and how to test spending before scaling it.
Reporting numbers to a board or committee
Reporting numbers to a board or committee works best as one clear page. Learn which figures to include, how to add context and how to present bad news.
Raising revenue per member without raising prices
Raising revenue per member without raising prices is possible through add-ons, annual plans, honest upgrades and better retention. Here is how to use each lever.
Setting targets from your own numbers
Setting targets from your own numbers gives you goals that are ambitious but believable. Learn to use your baseline, funnel math and ranges to set them.
Leading and lagging indicators
Leading and lagging indicators tell you what already happened and what is about to. Learn to pair them, test them against your data and act sooner.
Spreadsheet basics for membership numbers
Spreadsheet basics for membership numbers: how to lay out a simple workbook, which formulas to use and the habits that keep your figures trustworthy.
Break your numbers down by plan and source
Break your numbers down by plan and source to see what averages hide. Learn which splits matter, how to read them and how to avoid the mix trap.
Seasonality in your membership numbers
Seasonality in your membership numbers can look like success or failure when it is neither. Learn to find your seasonal pattern, measure it and plan for it.
Revenue churn versus member churn
Revenue churn and member churn measure different losses, and they often disagree. Learn to calculate both, why they diverge and what each one tells you.