Blogging for SEO: turning a blog into a steady source of visitors
Blogging for SEO works when every post answers a real search. Here is a blog strategy that turns your membership blog into a steady source of visitors.
Content Strategy
Planning, creating and organizing the content members pay for.
Repurposing one piece of content five ways
Repurposing content turns one lesson into posts, emails, video clips, checklists and social posts, so you get more reach and value from work already done.
Articles, video, audio or downloads: choosing your content mix
Articles, video, audio or downloads? Choose a content mix that fits where and how your members use it, and what you can produce well week after week.
Organizing a growing content library so members can find things
As your content library grows, members stop finding things. Use categories, tags, collections and regular pruning to keep it organized and easy to browse.
Content drip: when to release content gradually and when not to
Content drip releases lessons to new members over time. Learn when dripping content helps members succeed and when it only gets in their way.
Evergreen and timely content: getting the balance right
Evergreen content keeps delivering for years, while timely content gives members a reason to check in. Here is how to balance the two in your membership.
Build a content calendar you will actually keep
Build a content calendar you will actually keep: size it to your real capacity, add buffers and decide in advance what to do when life gets in the way.
Turn member questions into your next month of content
Member questions are your best source of content ideas. Collect them from email, forums and support, then turn them into a month of useful answers.
A newsletter is not a content strategy
A newsletter schedule is a habit, not a content strategy. Define what members get from you that they cannot get anywhere else, then plan around it.
Why your best content should not be behind the paywall
Hiding your best work behind the paywall keeps search engines and prospects out. Learn what to give away, what to keep for members, and why it pays.