Write for the member who joined yesterday
Keep membership content accessible to new members with plain definitions, helpful links and a start-here page for the member who joined yesterday.
Content Strategy
Planning, creating and organizing the content members pay for.
Writing comparison and which-one-is-right-for-me content
Comparison and which-one-is-right-for-me content helps people make decisions and brings in search traffic. Learn how to write fair, useful comparisons.
Launching a new section of your membership
Launching a new section of your membership takes more than publishing a page. Learn how to plan a new content area, build it and announce it well.
Genealogy and family history memberships
Genealogy and family history memberships: record guides, brick-wall clinics, privacy rules for living relatives and a steady content plan.
Diagrams, screenshots and visuals that teach
Diagrams, screenshots and visuals that teach can explain in seconds what words take paragraphs to say. Learn when to use them and how to make them clear.
Writing summaries and key takeaways for every lesson
Writing summaries and key takeaways for every lesson helps members remember, skim and return. Learn how to write recaps that are specific and useful.
Curation: roundups and reading lists members value
Curation turns other people´s work into member value. Learn how to build roundups and reading lists with your own commentary that members rely on.
Weekly, monthly or on demand: choosing your delivery rhythm
Weekly, monthly or on demand? How to choose a delivery rhythm for your membership: how often members get something new and what shape it takes.
Build a help center that answers members before they ask
Build a help center that answers members before they ask. Learn which help articles to write first, how to write them and how to make them easy to find.
Making community discussions a lasting resource
Making community discussions a lasting resource means capturing the best answers in summaries, a member wiki and well-titled threads that members can find again.