Content pruning: removing pages that hold your site back
Content pruning means improving, merging or removing weak pages that hold your site back in search. Here is how to find them and decide what to do with each.
Content Strategy
Planning, creating and organizing the content members pay for.
Audio content and private podcasts for members
Audio content and private podcasts let members learn while driving, walking or working. Here is which formats to offer and how to write for the ear.
Where to put video on the page
Where to put video on the page: how to place, size and surround videos on lessons, articles and sales pages so people press play and get real value.
Long-form guides: when a deep dive is worth the effort
Long-form guides take real effort to create. Learn when a deep dive is worth it for members and for search, and how to plan one people actually use.
Micro-lessons and quick wins: short content busy members use
Micro-lessons and quick wins give busy members something useful in five spare minutes. Learn what makes short content work and how to build a collection.
Video SEO: helping your videos get found
Video SEO for membership sites: how to title, describe and transcribe your videos and build video pages that search engines can find and understand.
Create a simple style guide for your membership content
A simple style guide for your membership content keeps voice, formatting and terms consistent, even when several contributors are writing for you.
Editing your own content: a practical checklist
Editing your own content is hard because you know what you meant. Use this practical checklist and a repeatable process to catch what you would miss.
Cooking and recipe memberships
Cooking and recipe memberships that last: weekly meal plans, technique lessons, cook-alongs and a searchable recipe library members use every week.
Build an idea bank so you never start from a blank page
Build an idea bank so you never start from a blank page. Learn how to capture, tag and choose content ideas for your membership in minutes, not hours.