Learning in public: creating content while you are still learning
Learning in public lets you create honest, useful member content while you are still learning. Here is how to frame it, stay accurate and build trust.
Content Strategy
Planning, creating and organizing the content members pay for.
Article layouts that keep people reading
Article layouts that keep people reading: how to arrange the opening screen, content column, images and ending of an article so readers stay to the end.
Announcing new content without overwhelming members
Announcing new content without overwhelming members means deciding what earns its own email, what waits for a roundup and how to make each mention count.
FAQ sections that help your pages in search
FAQ sections help your pages show up for the questions people search. Learn where to add them, how to choose and write each answer and which mistakes to avoid.
Turning live sessions into lasting library content
Turn live sessions into lasting library content by editing, titling, chaptering and summarizing recordings so members can find and use them later.
Paid trade newsletters and industry insider memberships
How to run paid trade newsletters and industry insider memberships: what readers pay for, team licenses, pricing, editorial trust and retention.
Book clubs and study groups inside your membership
Book clubs and study groups inside your membership give members a shared pace and a reason to show up. Choose material, set a rhythm and keep groups going.
Interviews as member content: planning, recording and publishing
Interviews as member content can be rich or rambling. Learn how to choose guests, prepare them, ask better questions and edit interviews members use.
Memberships for online magazines and publishers
Memberships for online magazines and publishers: paywall choices, supporter tiers, archive value and benefits that turn casual readers into members.
Teaching with case studies and real examples
Teaching with case studies and real examples helps members apply what they learn. Find good cases, get permission, anonymize them and structure each one.