Write introductions that make members keep reading
Write introductions that make members keep reading: openings for lessons and articles that confirm the problem, show the payoff and get to the point.
Content Strategy
Planning, creating and organizing the content members pay for.
Build your content around your members' biggest problems
Build your content around your members´ biggest problems with a simple problem map that shows what to create, what to fix and what to leave out.
Writing marketing copy that sounds like you
Writing marketing copy that sounds like you attracts members who will enjoy you. Find your voice, build a voice sheet and test every line before it goes out.