Typography and readability for long-form content
Typography and readability for long-form content: choosing fonts, text size, line length and spacing so members can read your articles in comfort.
Design & User Experience
Making a membership site clear, fast and easy to use.
Registration forms: asking only what you need
Registration forms that ask only what you need win more sign-ups. How to cut fields, order questions and gather the rest later with progressive profiling.
Organizing a growing content library so members can find things
As your content library grows, members stop finding things. Use categories, tags, collections and regular pruning to keep it organized and easy to browse.
Search on your membership site: helping members find answers
Search on your membership site should help members find answers fast. Where to place it, what to include, and how to fix searches that return nothing.
Accessibility basics every site owner should know
Accessibility basics every site owner should know: practical steps for images, headings, color, keyboards, forms and video that make your site usable for all.
Making your membership site work on every phone
Making your membership site work on every phone: practical mobile design for menus, buttons, logins, video and downloads, plus a simple way to test it.
Navigation that helps members find what they need
Navigation that helps members find what they need: how to choose menu items, write labels people understand, and test your menu with real members.
Designing a home page that turns visitors into members
Designing a home page that turns visitors into members: what goes at the top, how to order each section, and a next step for undecided visitors.