Heatmaps and session recordings: useful or intrusive?
Heatmaps and session recordings can reveal where visitors struggle, but they raise privacy questions. Learn when they help and how to use them responsibly.
Design & User Experience
Making a membership site clear, fast and easy to use.
Headers and hero sections that make the point
Headers and hero sections that make the point: how to write and lay out the top of your pages so visitors know what you offer and what to do next.
Diagrams, screenshots and visuals that teach
Diagrams, screenshots and visuals that teach can explain in seconds what words take paragraphs to say. Learn when to use them and how to make them clear.
A simple design style guide for your site
A simple design style guide for your site: how to record colors, text styles, buttons and page patterns on one page so every new page looks consistent.
Site structure: how page hierarchy helps search
Site structure helps search engines and visitors understand your membership site. Learn how page hierarchy, hub pages and breadcrumbs make content easier to find.
Feedback and confirmation messages
Feedback and confirmation messages: how to tell members an action worked, warn before mistakes and explain errors so nobody is left wondering what happened.
Notifications members do not hate
Notifications members do not hate: how to decide what deserves an alert, choose the right channel and write notifications members are glad to receive.
Designing courses for learners on phones
Many learners take courses on phones in short, interrupted moments. Learn how to design courses for learners on phones, from lesson length to thumb-friendly tasks.
Microcopy: the small words that guide members
Microcopy is the small text that guides members through labels, hints and buttons. Before-and-after examples you can adapt to make your site easier to use.
Filters and sorting for large content libraries
Filters and sorting for large content libraries: how to choose filters members understand, design them for phones and sort results so the right item surfaces.