Segmenting your list: members, prospects and former members
Segmenting your list into members, prospects and former members lets you send each group the message it needs. Here is a simple way to set it up.
Email Marketing
Welcome series, newsletters, automations and deliverability.
Win-back campaigns: bringing former members home
Win-back campaigns invite former members home. Learn when to reach out, what to say and how to make returning effortless, with a sample email sequence.
Writing subject lines people open
Writing subject lines people open is about clarity, not tricks. Learn to write specific subject lines and preview text that members recognize and trust.
Lead magnets that attract the right members
The wrong freebie fills your list with people who never join. Learn how to create lead magnets that attract the right members, the ones who will later pay.
Email deliverability basics: staying out of the spam folder
Email deliverability basics for membership sites: how authentication, list hygiene and good sending habits keep your emails out of the spam folder.
Writing a welcome email series for new members
A welcome email series for new members turns a sign-up into a habit. Here are the emails to send in the first two weeks and what each one should do.
A newsletter is not a content strategy
A newsletter schedule is a habit, not a content strategy. Define what members get from you that they cannot get anywhere else, then plan around it.
Growing your email list before and after launch
Growing your email list before and after launch takes clear opt-ins, a useful free offer and steady invitations. Here is how to build yours step by step.
Where should an email click go?
Where should an email click go? Send members to the exact page that finishes the job, handle logins gracefully and choose links that keep working for years.
The P.S. line and other small details that lift results
The P.S. line and other small details, from the sender name to the sign-off and signature, quietly shape whether members read, trust and act on your emails.