Writing emails members forward to friends
Writing emails members forward to friends means creating messages that stand alone, work for a stranger and invite the new reader in without risking accounts.
Email Marketing
Welcome series, newsletters, automations and deliverability.
Reducing unsubscribes without sending less
Reducing unsubscribes without sending less starts with clear expectations, relevant sends and a softer exit, not with cutting the emails members value.
Newsletter swaps and cross-promotions
Newsletter swaps and cross-promotions let you and a peer recommend each other to your lists. Find good partners, write honest recommendations and track results.
Notifications members do not hate
Notifications members do not hate: how to decide what deserves an alert, choose the right channel and write notifications members are glad to receive.
Text messages alongside email: when SMS makes sense
Text messages alongside email can help a membership when used sparingly. Learn when SMS makes sense, how to get consent and how to write texts members welcome.
Turn your newsletter into a conversation
Turn your newsletter into a conversation by asking questions members can answer in a minute, replying well and sharing what you hear back with everyone.
Apology and correction emails: when you send a mistake
Apology and correction emails help when you send a mistake. Learn which errors need a follow-up, how to write it briefly and what to do when data is involved.
The founder's letter: personal updates members read
The founder's letter is a personal update members actually read: what you are working on, why things are changing and a question they will want to answer.
Promoting paid extras by email without annoying members
Promoting paid extras by email without annoying members comes down to sending fewer, better-targeted offers and letting people say not for me with one click.
A/B testing your emails
A/B testing your emails works when you test a real question, pick the right measure for each element and repeat a test before trusting the winner.