The minimum viable membership: what you need on launch day
The minimum viable membership: the smallest set of content and features worth charging for on launch day, and everything you can safely leave for later.
Getting Started
Planning, validating and launching a membership website.
Membership, course or community: choosing the right model
Membership, course or community? Compare the three models and the hybrids, and see what each one demands of you before you choose the right model.
Validate your membership idea before you build anything
Validate your membership idea before you build anything, using real conversations, pre-sales and a waitlist to prove people will actually pay.
How to choose a niche for your membership website
How to choose a niche for your membership website that is narrow enough to stand out and broad enough to give you years of content to create.
Writing an About page for your membership site
Writing an About page for your membership site: show visitors who runs it, why it exists and why they can trust you before they join.
A simple design style guide for your site
A simple design style guide for your site: how to record colors, text styles, buttons and page patterns on one page so every new page looks consistent.
What to do when your launch is quieter than you hoped
What to do when your launch is quieter than you hoped: how to diagnose a slow membership launch, fix the real problem and win back your momentum.
Setting boundaries so your membership does not take over your life
Setting boundaries so your membership does not take over your life: your availability, response times, and what you will and will not do for members.
Weekly, monthly or on demand: choosing your delivery rhythm
Weekly, monthly or on demand? How to choose a delivery rhythm for your membership: how often members get something new and what shape it takes.
From one-off workshops to a recurring membership
From one-off workshops to a recurring membership: how to turn your workshop formats and past attendees into an ongoing membership people stay in.