Adding a membership to an online store
Adding a membership to an online store: how product sellers can create a club, a subscription or member benefits that customers keep paying for.
Getting Started
Planning, validating and launching a membership website.
Adding a membership to a service business
Adding a membership to a service business: how consultants, coaches and agencies can build a recurring offer that supports client work instead of competing.
Run a pilot program before you build the full membership
Run a pilot program before you build the full membership: a short, time-limited trial that tests demand, format and price with real paying members.
How long does it take to build a membership site?
How long does it take to build a membership site? Realistic timelines for planning, creating content, setting up and launching, with a sample schedule.
Budgeting for a membership site: the real costs
Budgeting for a membership site means counting the real costs: the platform, content, marketing, your own time and the expenses owners often forget.
Solo, partnership or team: who will run your membership?
Solo, partnership or team? The real trade-offs of running your membership alone, with a partner or with staff, and how to choose the right setup.
Writing a membership FAQ that answers buyers' doubts
Writing a membership FAQ that answers buyers' doubts: find the questions that stop people joining and write honest answers that settle them.
Your first ninety days after launch
Your first ninety days after launch, month by month: what to focus on as you stabilize, learn from real members and build habits that last.
Soft launch or big launch: choosing how to open
Soft launch or big launch? How to choose between quietly opening your membership to a few people and a publicized launch event, or combining both.
The business basics to sort out before you launch
The business basics to sort out before you launch a membership: structure, a separate bank account, insurance, written agreements and records.