Choosing a domain name and brand for a new membership
Choosing a domain name and brand for a new membership: memorable, easy-to-spell domains and a simple visual identity you can keep consistent.
Getting Started
Planning, validating and launching a membership website.
Questions to ask before you choose a membership platform
The questions to ask before you choose a membership platform, covering features, true costs, support, data ownership, growth and how to leave.
Researching competing memberships without copying them
Researching competing memberships without copying them: what to learn from other offers, prices and gaps, and how to build something original.
Write a one-sentence promise for your membership
Write a one-sentence promise for your membership that names who it is for and what changes for them, then use it to guide every later decision.