Repurposing one piece of content five ways
Repurposing content turns one lesson into posts, emails, video clips, checklists and social posts, so you get more reach and value from work already done.
Marketing & Growth
Finding new members and growing a membership business.
Podcasting to grow your membership
Podcasting builds trust hour by hour. Learn how to plan a podcast you can sustain and use it to grow your membership without awkward sales pitches.
Writing a membership sales page that answers the real questions
How to write a membership sales page that answers the real questions visitors have, built around their objections and the outcomes they want.
Partnerships with complementary businesses
Partnerships with complementary businesses reach ready-made audiences. How to plan joint promotions, bundles and co-hosted events that help both sides.
Discounts and coupons without devaluing your membership
Discounts and coupons can grow a membership or quietly cheapen it. Learn when a discount helps, what it really costs and how to limit the damage with clear rules.
Social media for membership sites: what is worth your time
Social media can swallow your week. Here is how a membership site owner can choose one or two platforms, post with purpose and turn followers into members.
Tracking where new members come from
Tracking where new members come from shows which marketing really works. Combine analytics, tagged links and a simple sign-up question to find out.
Webinars and live workshops as a membership sales tool
Teaching live is one of the most natural ways to sell a membership. Learn how to plan webinars and live workshops that end with an honest invitation to join.
Lead magnets that attract the right members
The wrong freebie fills your list with people who never join. Learn how to create lead magnets that attract the right members, the ones who will later pay.
Running an affiliate program for your membership
An affiliate program can put your membership in front of trusted audiences. Here is how to recruit, pay and manage affiliates without the headaches.