Word of mouth: making your membership easy to recommend
Word of mouth grows memberships when members know what to say. Here is how to make your membership easy to recommend, with clear words and reasons to share.
Marketing & Growth
Finding new members and growing a membership business.
Testimonials and case studies that persuade
Vague praise rarely persuades. Learn how to collect testimonials and case studies that are specific, credible and placed where they answer real doubts.
Open-cart launches or always-open enrollment?
Open-cart launches or always-open enrollment? Compare launch windows with open enrollment and find the model that fits your membership, energy and cash flow.
Repurposing one piece of content five ways
Repurposing content turns one lesson into posts, emails, video clips, checklists and social posts, so you get more reach and value from work already done.
Podcasting to grow your membership
Podcasting builds trust hour by hour. Learn how to plan a podcast you can sustain and use it to grow your membership without awkward sales pitches.
Writing a membership sales page that answers the real questions
How to write a membership sales page that answers the real questions visitors have, built around their objections and the outcomes they want.
Partnerships with complementary businesses
Partnerships with complementary businesses reach ready-made audiences. How to plan joint promotions, bundles and co-hosted events that help both sides.
Discounts and coupons without devaluing your membership
Discounts and coupons can grow a membership or quietly cheapen it. Learn when a discount helps, what it really costs and how to limit the damage with clear rules.
Social media for membership sites: what is worth your time
Social media can swallow your week. Here is how a membership site owner can choose one or two platforms, post with purpose and turn followers into members.
Tracking where new members come from
Tracking where new members come from shows which marketing really works. Combine analytics, tagged links and a simple sign-up question to find out.