Referral programs members actually use
Most referral programs sit unused. Learn how to choose simple incentives and make referrals so easy that members actually recommend your membership.
Marketing & Growth
Finding new members and growing a membership business.
Designing a home page that turns visitors into members
Designing a home page that turns visitors into members: what goes at the top, how to order each section, and a next step for undecided visitors.
Growing your email list before and after launch
Growing your email list before and after launch takes clear opt-ins, a useful free offer and steady invitations. Here is how to build yours step by step.
Where your first hundred members will come from
Your first hundred members will come from people who already know you. Here is how to use personal networks, existing audiences and one-to-one outreach.
Marketing a professional membership versus a hobby membership
Marketing a professional membership versus a hobby membership calls for different messages. How motivations, proof, objections and channels differ.
Headers and hero sections that make the point
Headers and hero sections that make the point: how to write and lay out the top of your pages so visitors know what you offer and what to do next.
Launching a new section of your membership
Launching a new section of your membership takes more than publishing a page. Learn how to plan a new content area, build it and announce it well.
Plan a year of marketing on one page
Plan a year of marketing on one page, with themes, campaigns and channels mapped month by month. A simple marketing calendar you will actually keep using.
What to do when your launch is quieter than you hoped
What to do when your launch is quieter than you hoped: how to diagnose a slow membership launch, fix the real problem and win back your momentum.
Cause marketing: giving back through your membership
Cause marketing lets your membership give back while it grows. Choose a cause that fits, be specific about what you give and report back honestly to members.