Webinars and live workshops as a membership sales tool
Teaching live is one of the most natural ways to sell a membership. Learn how to plan webinars and live workshops that end with an honest invitation to join.
Marketing & Growth
Finding new members and growing a membership business.
Lead magnets that attract the right members
The wrong freebie fills your list with people who never join. Learn how to create lead magnets that attract the right members, the ones who will later pay.
Running an affiliate program for your membership
An affiliate program can put your membership in front of trusted audiences. Here is how to recruit, pay and manage affiliates without the headaches.
Referral programs members actually use
Most referral programs sit unused. Learn how to choose simple incentives and make referrals so easy that members actually recommend your membership.
Designing a home page that turns visitors into members
Designing a home page that turns visitors into members: what goes at the top, how to order each section, and a next step for undecided visitors.
Growing your email list before and after launch
Growing your email list before and after launch takes clear opt-ins, a useful free offer and steady invitations. Here is how to build yours step by step.
Where your first hundred members will come from
Your first hundred members will come from people who already know you. Here is how to use personal networks, existing audiences and one-to-one outreach.
Marketing a professional membership versus a hobby membership
Marketing a professional membership versus a hobby membership calls for different messages. How motivations, proof, objections and channels differ.
Headers and hero sections that make the point
Headers and hero sections that make the point: how to write and lay out the top of your pages so visitors know what you offer and what to do next.
Launching a new section of your membership
Launching a new section of your membership takes more than publishing a page. Learn how to plan a new content area, build it and announce it well.