Bundling courses into a membership
Bundling courses into a membership can raise its value, or let members binge and leave. Here is how to include courses so they give members reasons to stay.
Online Courses
Designing, teaching and running courses inside a membership.
Certificates and credentials: are they worth offering?
Certificates can motivate learners and add real value to a course, or they can be clutter. Here is how to decide whether certificates are worth offering.
Live Q&As and office hours for members
Run live Q and A sessions and office hours members actually attend: pick a format, collect questions early, structure the hour and make replays useful.
Quizzes that help members learn, not just test them
Good quizzes help members learn, not just prove they watched. Here is how to write quiz questions, answers and feedback that make lessons stick.
How long should a lesson be?
How long should a lesson be? The honest answer is one idea long. Learn how to chunk lessons so they fit how members really study and keep them moving.
Writing learning objectives that shape your course
Clear learning objectives decide what goes in your course, what gets cut and what your quizzes test. Here is how to write objectives that do real work.
Designing an online course members actually finish
Most online courses stall in the middle. Learn how to design an online course members actually finish, using clear structure, realistic pacing and momentum.
Education memberships for beauty and hair professionals
Education memberships for beauty and hair professionals: technique videos, salon team plans and business skills for stylists who work on their feet.
Finding where learners get stuck
Finding where learners get stuck starts with a lesson-by-lesson drop-off list. Learn to spot the real problem lessons, understand why and test a fix.
Course bonuses that add real value
Course bonuses that add real value remove obstacles and speed up results. Learn which bonuses help learners, which are filler and how to present them honestly.