Designing a pricing page people understand
Designing a pricing page people understand: how to lay out plans, highlight one option, compare features and answer questions right beside the price.
Pricing & Payments
Prices, plans, tiers, trials and getting paid reliably.
Free, freemium or paid only: deciding where to start
Free, freemium or paid only? The trade-offs of offering a free membership level versus charging everyone from day one, and how to decide where to start.
Presenting your prices clearly
Presenting your prices clearly wins trust and sign-ups. Show real totals, name billing periods and renewal terms, and say exactly what each membership includes.
Setup fees, one-time payments and payment plans
Recurring billing is not the only option. Learn when setup fees, one-time payments and payment plans make sense for a membership and how to present them fairly.
Lifetime memberships: the pros, cons and pitfalls
Lifetime memberships bring in cash now but create an obligation that never ends. Weigh the pros and cons, price them sensibly and set limits that protect you.
Registration forms: asking only what you need
Registration forms that ask only what you need win more sign-ups. How to cut fields, order questions and gather the rest later with progressive profiling.
Bundling courses into a membership
Bundling courses into a membership can raise its value, or let members binge and leave. Here is how to include courses so they give members reasons to stay.
Discounts and coupons without devaluing your membership
Discounts and coupons can grow a membership or quietly cheapen it. Learn when a discount helps, what it really costs and how to limit the damage with clear rules.
Planning your membership levels before you set them up
Plan your membership levels on paper before touching any settings: what each level gets, who it is for, and how members move between them.
Failed payments: the quiet cause of cancellations
Failed payments cost memberships members who never meant to leave. Learn how to prevent card failures, retry wisely and write dunning emails that recover them.