Registration forms: asking only what you need
Registration forms that ask only what you need win more sign-ups. How to cut fields, order questions and gather the rest later with progressive profiling.
Pricing & Payments
Prices, plans, tiers, trials and getting paid reliably.
Bundling courses into a membership
Bundling courses into a membership can raise its value, or let members binge and leave. Here is how to include courses so they give members reasons to stay.
Discounts and coupons without devaluing your membership
Discounts and coupons can grow a membership or quietly cheapen it. Learn when a discount helps, what it really costs and how to limit the damage with clear rules.
Planning your membership levels before you set them up
Plan your membership levels on paper before touching any settings: what each level gets, who it is for, and how members move between them.
Failed payments: the quiet cause of cancellations
Failed payments cost memberships members who never meant to leave. Learn how to prevent card failures, retry wisely and write dunning emails that recover them.
Monthly recurring revenue: tracking the heartbeat of your business
Monthly recurring revenue is the heartbeat of a membership business. Learn what counts, how to handle annual plans and the five movements behind it.
Designing membership tiers that make sense
Learn how to design membership tiers that make sense: two or three clearly different levels, each with an obvious audience and a price gap people understand.
Free trials or money-back guarantees: which is right for you?
Free trials and money-back guarantees both reduce risk for new members. Compare how each converts, how each can be abused and which suits your membership.
Monthly or annual? Offer both, and make the choice easy
Monthly or annual membership billing? Learn the trade-offs of each, how to present the annual saving clearly and how to move monthly members to annual plans.
Price your membership from its value, not the competition
Stop copying competitors. Learn how to price your membership from the value it delivers, compare it with the real alternative and test it with real people.