Monthly recurring revenue: tracking the heartbeat of your business
Monthly recurring revenue is the heartbeat of a membership business. Learn what counts, how to handle annual plans and the five movements behind it.
Pricing & Payments
Prices, plans, tiers, trials and getting paid reliably.
Designing membership tiers that make sense
Learn how to design membership tiers that make sense: two or three clearly different levels, each with an obvious audience and a price gap people understand.
Free trials or money-back guarantees: which is right for you?
Free trials and money-back guarantees both reduce risk for new members. Compare how each converts, how each can be abused and which suits your membership.
Monthly or annual? Offer both, and make the choice easy
Monthly or annual membership billing? Learn the trade-offs of each, how to present the annual saving clearly and how to move monthly members to annual plans.
Price your membership from its value, not the competition
Stop copying competitors. Learn how to price your membership from the value it delivers, compare it with the real alternative and test it with real people.
Should your price go up as your library grows?
Should your price go up as your library grows? Learn when accumulated content justifies a higher membership price, when it does not and how to decide fairly.
Raising revenue per member without raising prices
Raising revenue per member without raising prices is possible through add-ons, annual plans, honest upgrades and better retention. Here is how to use each lever.
Course bonuses that add real value
Course bonuses that add real value remove obstacles and speed up results. Learn which bonuses help learners, which are filler and how to present them honestly.
Choosing the right length for a free trial
Choosing the right length for a free trial means matching it to how long your membership takes to show its value. Here is how to find that length and test it.
Minimum terms and commitments: do they help retention?
Minimum terms and commitment periods can keep members through early doubts or simply delay cancellations. The pros, cons and fairer alternatives.