Proration explained: upgrades and downgrades mid-cycle
Proration explained in plain terms: how upgrades and downgrades mid-cycle are charged or credited, with worked examples and wording to explain it to members.
Pricing & Payments
Prices, plans, tiers, trials and getting paid reliably.
Partner discounts and member-only perks
Partner discounts and member-only perks can make a membership pay for itself. How to choose partners, negotiate fair deals and make members use their perks.
Testing a new price without upsetting current members
Testing a new price on new sign-ups only lets you learn what your membership is worth without upsetting current members. Here is how to run a fair price test.
Early-bird pricing without training members to wait
Early-bird pricing rewards people who commit early, but done badly it teaches everyone to wait for a deal. Here is how to run early-bird offers carefully.
Measuring trial conversion
Trial conversion rate tells you how many free trials become paying members. Learn to measure it by cohort, spot where trials stall and compare fairly.
Emails that turn free trials into memberships
Emails that turn free trials into memberships guide people to an early win, answer their doubts and make the end of the trial clear. Here is a full sequence.
Credit-based memberships: letting members choose what they use
Credit-based memberships let members spend monthly credits on the sessions, reviews or downloads they want. Learn when credits work and how to design them.
Keeping members who joined through a discount
Members who joined through a discount often leave when the full price starts. Here is how to keep promotional sign-ups once the introductory offer ends.
Average revenue per member
Average revenue per member shows what a typical paying member really brings in each month. Learn to calculate it cleanly and use it to guide decisions.
Charging for live events separately from membership
Should live events be included in your membership or sold as tickets? Weigh the trade-offs of charging for live events separately and choose a model that fits.