Emails that turn free trials into memberships
Emails that turn free trials into memberships guide people to an early win, answer their doubts and make the end of the trial clear. Here is a full sequence.
Pricing & Payments
Prices, plans, tiers, trials and getting paid reliably.
Credit-based memberships: letting members choose what they use
Credit-based memberships let members spend monthly credits on the sessions, reviews or downloads they want. Learn when credits work and how to design them.
Keeping members who joined through a discount
Members who joined through a discount often leave when the full price starts. Here is how to keep promotional sign-ups once the introductory offer ends.
Average revenue per member
Average revenue per member shows what a typical paying member really brings in each month. Learn to calculate it cleanly and use it to guide decisions.
Charging for live events separately from membership
Should live events be included in your membership or sold as tickets? Weigh the trade-offs of charging for live events separately and choose a model that fits.
Revenue retention and expansion revenue explained
Revenue retention and expansion revenue show whether existing members pay you more or less over time. Learn gross and net revenue retention with an example.
Quarterly billing: the overlooked middle option
Quarterly billing sits between monthly and annual plans. Learn the pros and cons of quarterly membership plans, who they suit and how to price them.