Revenue churn versus member churn
Revenue churn and member churn measure different losses, and they often disagree. Learn to calculate both, why they diverge and what each one tells you.
Pricing & Payments
Prices, plans, tiers, trials and getting paid reliably.
Launching a new tier to your existing members
Launching a new tier to your existing members is an internal launch. How to test demand, reassure current members and announce and open the new tier well.
Bundles: combining courses, products and membership
Bundles combine courses, products and membership into one offer. Learn how to design bundles around one outcome, price them fairly and make renewals clear.
Pricing high-touch tiers with coaching or feedback
Pricing high-touch tiers with coaching or feedback starts with the true cost of your time. Learn how to price, define and cap time-intensive membership tiers.
Pricing a community-only membership
Pricing a community-only membership means putting a value on access to people, not content. Learn what members pay for and how to set a price that lasts.
Answering price objections honestly
Answering price objections honestly starts with finding out what too expensive really means. Questions, replies and options that respect the buyer.
Dues structures for associations and clubs
Dues structures for associations and clubs: how to set membership categories, joining fees, renewal cycles and grace periods that are fair and easy to run.
Regional pricing for members in different countries
Regional pricing lets members in different countries join at a price that fits where they live. Learn how to set fair price bands and avoid the common pitfalls.
Managing cash flow with recurring revenue
Managing cash flow with recurring revenue: why income is not the same as cash, how annual renewals distort the picture and how to build a buffer.
Billing dates: the first of the month or the sign-up date?
Should members be billed on the first of the month or on their sign-up date? Compare calendar billing and anniversary billing and choose the right one for you.