Answering price objections honestly
Answering price objections honestly starts with finding out what too expensive really means. Questions, replies and options that respect the buyer.
Pricing & Payments
Prices, plans, tiers, trials and getting paid reliably.
Dues structures for associations and clubs
Dues structures for associations and clubs: how to set membership categories, joining fees, renewal cycles and grace periods that are fair and easy to run.
Regional pricing for members in different countries
Regional pricing lets members in different countries join at a price that fits where they live. Learn how to set fair price bands and avoid the common pitfalls.
Managing cash flow with recurring revenue
Managing cash flow with recurring revenue: why income is not the same as cash, how annual renewals distort the picture and how to build a buffer.
Billing dates: the first of the month or the sign-up date?
Should members be billed on the first of the month or on their sign-up date? Compare calendar billing and anniversary billing and choose the right one for you.
Proration explained: upgrades and downgrades mid-cycle
Proration explained in plain terms: how upgrades and downgrades mid-cycle are charged or credited, with worked examples and wording to explain it to members.
Partner discounts and member-only perks
Partner discounts and member-only perks can make a membership pay for itself. How to choose partners, negotiate fair deals and make members use their perks.
Testing a new price without upsetting current members
Testing a new price on new sign-ups only lets you learn what your membership is worth without upsetting current members. Here is how to run a fair price test.
Early-bird pricing without training members to wait
Early-bird pricing rewards people who commit early, but done badly it teaches everyone to wait for a deal. Here is how to run early-bird offers carefully.
Measuring trial conversion
Trial conversion rate tells you how many free trials become paying members. Learn to measure it by cohort, spot where trials stall and compare fairly.