Teaser pages: getting members-only content found in search
Teaser pages let search engines find your members-only content. Learn how to build public summary pages for gated content that rank and win new members.
SEO
Helping the right people find your site through search.
Title tags and meta descriptions that earn the click
Title tags and meta descriptions are your pitch in search results. Learn to write titles and descriptions that match the search and earn the click.
Making your membership site work on every phone
Making your membership site work on every phone: practical mobile design for menus, buttons, logins, video and downloads, plus a simple way to test it.
Keyword research for membership sites without expensive tools
Keyword research for membership sites does not need expensive tools. Use free methods to find what future members search for and choose what to write.
Give every page a job before you publish it
Before you publish, give every page one job: a single topic, a clear title, a clean address, useful internal links and a sharing image. Here is how.
Why your best content should not be behind the paywall
Hiding your best work behind the paywall keeps search engines and prospects out. Learn what to give away, what to keep for members, and why it pays.
Writing comparison and which-one-is-right-for-me content
Comparison and which-one-is-right-for-me content helps people make decisions and brings in search traffic. Learn how to write fair, useful comparisons.
Reaching members in other countries through search
Reaching members in other countries through search: language, spelling, currency, time zones and the international SEO basics that help you get found abroad.
Writing for conversational and voice searches
Writing for conversational and voice searches: how to answer question-style queries in natural language so voice assistants and search engines can use your pages.
Site structure: how page hierarchy helps search
Site structure helps search engines and visitors understand your membership site. Learn how page hierarchy, hub pages and breadcrumbs make content easier to find.