Build a free tool or calculator that attracts members
Build a free tool or calculator that attracts members through search and sharing. Choose a useful tool, plan it without code and turn its users into members.
SEO
Helping the right people find your site through search.
Robots.txt and noindex: deciding what search engines see
Robots.txt and noindex control what search engines see. Learn the difference, which parts of a membership site need each one and the mistakes to avoid.
Changing your domain without losing search traffic
Changing your domain without losing search traffic: how to plan the move, map redirects, tell search engines and keep members, email and payments working.
Listing your membership in directories and marketplaces
Listing your membership in directories and marketplaces helps new people find you. Where to list, how to write a listing and which directories to avoid.
What to do with expired pages: past events and old offers
What to do with expired pages such as past events, closed offers and retired courses, so visitors and search engines always land somewhere useful.
Public member profiles and directories in search
Public member profiles and directories can bring in search traffic, but they raise privacy questions. Here is how to decide what to show and how to protect members.
Author pages and bylines that build trust
Author pages and bylines build trust with readers and search engines. Learn what to put in a byline, how to write an author page and how to credit guests.
Experience, expertise and trust: what search engines look for
Experience, expertise and trust shape what search engines show. Learn practical ways to demonstrate real experience and make your membership site trustworthy.
Category and tag pages: helpful or harmful for SEO?
Category and tag pages can help or hurt your SEO. Learn when taxonomy pages deserve a place in search, how to improve them and when to keep them out.
Content pruning: removing pages that hold your site back
Content pruning means improving, merging or removing weak pages that hold your site back in search. Here is how to find them and decide what to do with each.