Writing headings that help readers and search engines
Writing headings that help readers and search engines: how to structure page headings so articles are easy to skim and clear about what each part covers.
SEO
Helping the right people find your site through search.
Long-tail keywords for niche membership sites
Long-tail keywords are specific, lower-volume search phrases. For niche membership sites they are often the easiest to rank for and the most likely to convert.
Search intent: give searchers what they came for
Search intent is the reason behind a search. Learn to spot informational, navigational and commercial intent and give each searcher the page they came for.