Studying competitors' search presence with free methods
Study competitors' search presence with free methods: find who ranks for your topics, what their pages do well and which gaps your membership site can fill.
SEO
Helping the right people find your site through search.
Long-form guides: when a deep dive is worth the effort
Long-form guides take real effort to create. Learn when a deep dive is worth it for members and for search, and how to plan one people actually use.
Reading engagement on your public pages
Reading engagement on your public pages means judging bounce, time and scrolling against each page's job. Learn which signals matter and what to fix.
Podcast SEO: show notes that bring in listeners
Podcast SEO starts with show notes. Learn to build episode pages with clear titles, summaries, timestamps and transcripts that bring new listeners to you.
Video SEO: helping your videos get found
Video SEO for membership sites: how to title, describe and transcribe your videos and build video pages that search engines can find and understand.
SEO for event and webinar pages
SEO for event and webinar pages: make live sessions findable before they happen, then keep each page useful in search long after the event has ended.
SEO for course landing pages
SEO for course landing pages: give each course its own findable page with the right title, a full syllabus in text, clear outcomes and honest practical details.
Optimizing your membership sales page for search
Optimizing your membership sales page for search: pick the right phrase, put the key words on the page as text and support the page from the rest of your site.
FAQ sections that help your pages in search
FAQ sections help your pages show up for the questions people search. Learn where to add them, how to choose and write each answer and which mistakes to avoid.
Answer-style content and featured snippets
Answer-style content helps search engines lift your words into featured snippets. Learn to write direct answers, lists and steps that get quoted in results.