Seasonality in your membership numbers
Seasonality in your membership numbers can look like success or failure when it is neither. Learn to find your seasonal pattern, measure it and plan for it.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
What belongs in your website footer
What belongs in your website footer: the links, contact details and policies visitors look for at the bottom of the page, and what to leave out of it.
Adding a membership to a service business
Adding a membership to a service business: how consultants, coaches and agencies can build a recurring offer that supports client work instead of competing.
Dealing with spam and self-promotion
Dealing with spam and self-promotion in your community takes clear rules, a proper home for promotion and friendly, consistent enforcement. Here is how.
The founder's letter: personal updates members read
The founder's letter is a personal update members actually read: what you are working on, why things are changing and a question they will want to answer.
Chargebacks: preventing and handling payment disputes
Chargebacks cost you the payment, a fee and your time. Learn how clear billing descriptors, reminders and good evidence prevent and resolve payment disputes.
Translating and adapting courses for other languages
Translating and adapting courses for other languages means more than swapping words. Learn how to test demand, prepare your material and localize examples well.
Author pages and bylines that build trust
Author pages and bylines build trust with readers and search engines. Learn what to put in a byline, how to write an author page and how to credit guests.
Keeping members through a change of direction
Keeping members through a change of direction takes early, honest communication. How to announce a pivot, look after those it affects and bring others along.
Using stories to make lessons stick
Using stories to make lessons stick helps members remember and apply what you teach. Learn which stories to tell, how to shape them and where to place them.