Launching a new tier to your existing members
Launching a new tier to your existing members is an internal launch. How to test demand, reassure current members and announce and open the new tier well.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Celebrate course completion
Course completion is a key retention moment. Here is how to celebrate course completion with a final lesson, a completion page and a clear next step for members.
Category and tag pages: helpful or harmful for SEO?
Category and tag pages can help or hurt your SEO. Learn when taxonomy pages deserve a place in search, how to improve them and when to keep them out.
Engagement is not the same as value
Engagement is not the same as value. Some members get real results quietly. Learn to measure outcomes instead of clicks and spot who is truly at risk.
Designing downloadable guides members keep
Designing downloadable guides members keep means clear structure, readable pages and files that print well. Here is how to make PDFs worth saving.
Supportive spaces: community, wellbeing and boundaries
Supportive spaces need clear boundaries to feel safe. Set honest expectations, guide how members help each other and plan for posts from members in crisis.
A/B testing your emails
A/B testing your emails works when you test a real question, pick the right measure for each element and repeat a test before trusting the winner.
Bundles: combining courses, products and membership
Bundles combine courses, products and membership into one offer. Learn how to design bundles around one outcome, price them fairly and make renewals clear.
Managing a small remote team
Managing a small remote team for your membership: one owner per outcome, simple communication rules, a weekly check-in and decision rights that let people act.
Memberships for real estate professionals
Memberships for real estate professionals: training, scripts, marketing templates and coaching that help agents grow, plus tier ideas and retention tips.