The second-month slump: why members drift after the honeymoon
The second-month slump catches many new members once the excitement fades. Learn why engagement dips after the first month and how to plan for it.
Membership Website Tips
Practical, in-depth advice for membership site owners: planning, content, retention, pricing, marketing, SEO, courses, community and more.
Write introductions that make members keep reading
Write introductions that make members keep reading: openings for lessons and articles that confirm the problem, show the payoff and get to the point.
Map a simple marketing funnel for your membership
Map a simple marketing funnel for your membership, from first contact to joining, and find exactly where interested people drift away before they sign up.
Writing support replies that solve problems the first time
Writing support replies that solve problems the first time saves you hours and keeps members happy. Read closely, answer fully and close the loop.
Membership sites for personal trainers and fitness coaches
Membership sites for personal trainers and fitness coaches: what clients pay for, program and coaching models, sample tiers, retention and first steps.
Keep your platform and add-ons up to date
Keep your platform and add-ons up to date: why security patches matter, how to update without breaking your site, and when to retire old add-ons.
Revenue retention and expansion revenue explained
Revenue retention and expansion revenue show whether existing members pay you more or less over time. Learn gross and net revenue retention with an example.
Color and contrast for readable pages
Color and contrast for readable pages: how to choose text, link and button colors that meet contrast guidelines and stay easy to read on any screen.
Write a one-sentence promise for your membership
Write a one-sentence promise for your membership that names who it is for and what changes for them, then use it to guide every later decision.
Rituals and traditions that bring members back
Community rituals and traditions give members a reason to return without a reminder. Learn how to design weekly, milestone and annual rituals that last.