Plan a year of marketing on one page
Plan a year of marketing on one page, with themes, campaigns and channels mapped month by month. A simple marketing calendar you will actually keep using.
Marketing & Growth
Finding new members and growing a membership business.
What to do when your launch is quieter than you hoped
What to do when your launch is quieter than you hoped: how to diagnose a slow membership launch, fix the real problem and win back your momentum.
Cause marketing: giving back through your membership
Cause marketing lets your membership give back while it grows. Choose a cause that fits, be specific about what you give and report back honestly to members.
Fan memberships for creators and podcasters
Fan memberships for creators and podcasters: what fans pay for, bonus content you can sustain, asking your audience to join and keeping supporters.
Collaborating with other communities
Collaborating with other communities brings fresh energy, new expertise and new members. Find a complementary partner, agree terms and protect your members.
Writing emails members forward to friends
Writing emails members forward to friends means creating messages that stand alone, work for a stranger and invite the new reader in without risking accounts.
Build a free tool or calculator that attracts members
Build a free tool or calculator that attracts members through search and sharing. Choose a useful tool, plan it without code and turn its users into members.
Newsletter swaps and cross-promotions
Newsletter swaps and cross-promotions let you and a peer recommend each other to your lists. Find good partners, write honest recommendations and track results.
Listing your membership in directories and marketplaces
Listing your membership in directories and marketplaces helps new people find you. Where to list, how to write a listing and which directories to avoid.
Protecting your membership's name
Protecting your membership's name: checking a name before you commit, how trademarks generally work and what to do if someone uses a similar name.