Print and direct mail for membership businesses
Print and direct mail for membership businesses can stand out where inboxes are crowded. Postcards, welcome packs and notes that bring members back.
Marketing & Growth
Finding new members and growing a membership business.
Converting free members into paying members
Converting free members into paying members depends on a clear upgrade path. Learn to design the free level, spot upgrade moments and make offers that work.
Launching a new tier to your existing members
Launching a new tier to your existing members is an internal launch. How to test demand, reassure current members and announce and open the new tier well.
Showing up in communities you do not own, without spamming
Showing up in communities you do not own, without spamming, builds trust and brings members. How to help first and when to mention your membership.
Working with creators and niche influencers
Working with creators and niche influencers can introduce your membership to audiences that trust them. Find the right partners, agree fair terms and measure.
Studying competitors' search presence with free methods
Study competitors´ search presence with free methods: find who ranks for your topics, what their pages do well and which gaps your membership site can fill.
Answering price objections honestly
Answering price objections honestly starts with finding out what too expensive really means. Questions, replies and options that respect the buyer.
Podcast SEO: show notes that bring in listeners
Podcast SEO starts with show notes. Learn to build episode pages with clear titles, summaries, timestamps and transcripts that bring new listeners to you.
Supporter memberships for nonprofits and charities
Supporter memberships for nonprofits and charities: giving levels, modest benefits and impact updates that turn one-off donors into loyal members.
Headlines and hooks for membership marketing
Headlines and hooks for membership marketing decide whether anyone reads the rest. Seven hook patterns, before-and-after rewrites and a way to test them.