Writing a membership FAQ that answers buyers' doubts
Writing a membership FAQ that answers buyers´ doubts: find the questions that stop people joining and write honest answers that settle them.
Marketing & Growth
Finding new members and growing a membership business.
Tracking campaigns with tagged links
Tracking campaigns with tagged links shows which newsletter, post or podcast brought visitors and members. Learn to name, log and read campaign tags.
Tailoring your message to different audiences
Tailoring your message to different audiences helps each group see why your membership fits them. Build a simple message map and use it on pages and emails.
Sponsoring events and newsletters in your niche
Sponsoring events and newsletters in your niche can bring in members if you choose placements wisely. How to vet, negotiate, write and measure each one.
Soft launch or big launch: choosing how to open
Soft launch or big launch? How to choose between quietly opening your membership to a few people and a publicized launch event, or combining both.
Open houses and free preview weeks
Open houses and free preview weeks let prospects experience your membership before paying. Plan what to open, how to guide visitors and how to close well.
Optimizing your membership sales page for search
Optimizing your membership sales page for search: pick the right phrase, put the key words on the page as text and support the page from the rest of your site.
Retargeting: reminding past visitors about your membership
Retargeting reminds past visitors about your membership. Learn how it works, which visitors to target, what to show them and how to respect their privacy.
Payback period: how long until a new member pays you back
Payback period shows how many months a new member takes to repay what you spent to win them. Learn the simple and churn-adjusted versions and use both.
Getting press coverage for your membership
Getting press coverage for your membership starts with genuine news. Learn what journalists want, how to pitch them and how to make each story count.