Buttons and calls to action that people click
Buttons and calls to action that people click: how to design, word and place buttons so visitors and members always know what to do next on your site.
Marketing & Growth
Finding new members and growing a membership business.
Early-bird pricing without training members to wait
Early-bird pricing rewards people who commit early, but done badly it teaches everyone to wait for a deal. Here is how to run early-bird offers carefully.
Hosting a virtual summit with other experts
Hosting a virtual summit with other experts can grow your email list fast. Plan the theme, recruit speakers, run the event and turn attendees into members.
Online quizzes that attract and sort prospects
Online quizzes attract prospects and sort them by need, so every follow-up email fits. How to plan results, write questions and follow up by quiz outcome.
Researching competing memberships without copying them
Researching competing memberships without copying them: what to learn from other offers, prices and gaps, and how to build something original.
Map a simple marketing funnel for your membership
Map a simple marketing funnel for your membership, from first contact to joining, and find exactly where interested people drift away before they sign up.
Writing marketing copy that sounds like you
Writing marketing copy that sounds like you attracts members who will enjoy you. Find your voice, build a voice sheet and test every line before it goes out.