Charm pricing or round numbers?
Charm pricing or round numbers? Learn what price endings like 9 and 0 signal to potential members and how to choose the right endings for your membership.
Pricing & Payments
Prices, plans, tiers, trials and getting paid reliably.
Sales tax and VAT on digital memberships
Sales tax and VAT on digital memberships can apply based on where members live. A plain overview of the key ideas and the questions to ask a professional.
Chargebacks: preventing and handling payment disputes
Chargebacks cost you the payment, a fee and your time. Learn how clear billing descriptors, reminders and good evidence prevent and resolve payment disputes.
Promoting paid extras by email without annoying members
Promoting paid extras by email without annoying members comes down to sending fewer, better-targeted offers and letting people say not for me with one click.
Converting free members into paying members
Converting free members into paying members depends on a clear upgrade path. Learn to design the free level, spot upgrade moments and make offers that work.
Revenue churn versus member churn
Revenue churn and member churn measure different losses, and they often disagree. Learn to calculate both, why they diverge and what each one tells you.
Launching a new tier to your existing members
Launching a new tier to your existing members is an internal launch. How to test demand, reassure current members and announce and open the new tier well.
Bundles: combining courses, products and membership
Bundles combine courses, products and membership into one offer. Learn how to design bundles around one outcome, price them fairly and make renewals clear.
Pricing high-touch tiers with coaching or feedback
Pricing high-touch tiers with coaching or feedback starts with the true cost of your time. Learn how to price, define and cap time-intensive membership tiers.
Pricing a community-only membership
Pricing a community-only membership means putting a value on access to people, not content. Learn what members pay for and how to set a price that lasts.